The CRO Master's Council
Six hand-picked CROs. Twice a month. Facilitated by Warren Zenna, who has worked with 200+ revenue leaders and knows the patterns that make or break the seat. Your personal board of advisors, the one the CRO role never came with.
The seat nobody warned you about
You can't be fully honest with your team: they report to you. You can't fully confide in your CEO: they manage you. Your board judges you. So you recycle the same three mental models, alone, and call it leadership.
Meanwhile the decisions only get bigger: the comp redesign, the forecast you don't quite trust, the transformation the board is already counting on. You don't need more content. You need a room of people who've made the call you're about to make.
What a seat gets you
Bring the hardest problem on your desk. Five CROs who've been in your exact seat tear your thinking apart, and Warren names the pattern you've been living in for six months but couldn't see. You leave with one concrete next step the room will hold you to.
Warren's pattern library and Derek Sather's Winning-by-Design revenue architecture, pressure-tested against your real numbers. Not a webinar. A framework in your hands, scored against your business, before you leave the room.
Six hand-picked sitting CROs from non-competing companies. Same role, different industries, different failures. The compound interest of people who understand the specific texture of your job and won't let you coast.
The promise
Warren has worked with 200+ CROs. The frameworks come from real engagements, not a content calendar.
No one sells you anything in the room. It's a closed advisory board, not a funnel.
Signed agreement. What's said in the room stays in the room. No recordings, ever.
Founding members get the first quarter to feel it work. If it doesn't, you're out, clean.
Not a membership you'll forget you have. Not a room where the facilitator does the talking. Not a place you go to collect business cards. An advisory board for the one seat that never had one.
The math
One avoided bad hire is $250K. One forecasting gap caught before the board sees it is your quarter. At less than 2% of a CRO's base salary, the Council pays for itself before the first meeting is over.
Apply for a seat →Why this room
Who a founding cohort is built from. Illustrative of the composition we select for, not member testimonials, the founding seats are filling now.
Your facilitator
Founder of The CRO Collective. He has worked with more than 200 CROs and built the pattern library the room runs on.
His job in the room is narrow and hard: enforce the structure that forces depth, name the pattern you're living in before you've spent thirty minutes describing it, then get out of the way so the six of you do the work.
The fork
Same three mental models. Same blind spots. Hoping the next hire or the next framework fixes what only perspective can.
Five peers who've made your call, a facilitator who names the pattern in minutes, and a standing room that makes you better on a schedule.
A seat at the table
$5,000/ first year
33% off the standing rate. For the first cohort, in exchange for feedback, a reference at six months, and a 12-month commitment.
$7,500/ year
Or $750/month. Annual is how serious members commit: monthly signals optionality, and optionality kills the room.
Every seat is gated by application + a 30-minute conversation with Warren. It's a two-way decision.
Before you apply
It replaces things. One page of pre-work before your hot seat, twice a month for 90 minutes. The CROs who stay say it's the only meeting that makes every other meeting shorter, because they stop making the same three mistakes alone.
No. You won't leave with contacts. You'll leave with a decision, a named pattern, and five people who will ask you next session whether you actually did what you said. Meeting people is who you know. This is what changes you.
Frame it as your operating council, not a board that supersedes theirs. You're the one C-suite role with no internal peers, and an external group for that seat is exactly what a rational CEO should want you to have. We give you the language.
That's what the application and Warren's interview are for: it's a two-way decision. And founding members carry a 90-day guarantee. We'd rather you self-select out than fill a seat with a weak match. The whole thing degrades if we don't.
P.S.
Below five, one absence kills the session. Above eight, people hide. Six is the number, which means the founding cohort fills once, and then it's a waitlist. If the seat is yours, the worst time to decide is after someone else takes it.
Apply for a seat →A short application, reviewed personally. If there's a fit, Warren follows up within a week. Founding seats carry a 90-day guarantee.